It wouldn’t be a healthy Friday without Cinco Bala. This weeks top 5 lessons, hacks and quotes I’ve been pondering, applying and battling.
For those of you who are new, this is a concept I took from Tim Ferriss. (This is just focused on MLM and online marketing) If you don’t subscribe to his newsletter. You should do it.
Lesson in Network Marketing: Lead Leaders – Do you want to build your business to 6-7 figures only to watch it crumble when you go on vacation?
Or do you want to build it once and get paid forever?
I can guess you answer…
When we’re first getting started, it’s natural to want to be the guy or girl recognized constantly on staged and be “The MAN” or “That GIRL.”
I know because that’s what I wanted.
I wanted to feel needed. I loved getting the phone calls, texts and messages all the time. I felt important.
You can predict what happened.
If I wanted any time off whatsoever, my team started to implode. At the best they stopped producing, at the worst they quit.
At first, yes your goal is to be a recruiting and sales rockstar. Your goal is to go full time ASAP.
But on your way there, start raising up leaders.
How do you do that early on?
At the most basic level – Teach people to find their own answers rather than actually answering them.
This can be a struggle because it’s almost always easier in the short term to just do it for them or just answer it now.
But I caution you, it will be harder in the long term.
We just did a podcast episode on this on the MLM Rebels podcast on this exact topic. I’m not going to link it here for an obvious reason… 🙂
Lesson in Online Marketing: Your Funnel Is Not That Important…
When reviewing people’s funnels, it’s interesting how much time and effort they put into the design and layout of their pages and how little time they spend on the stuff “IN” the funnel.
The funnel itself seems like it’s the most important. After all, it’s what people actually see and click on.
But nothing could be further from the truth.
The funnel IS important. Vitally important.
But compared to your OFFER,
Targeting,
And Copy,
Your funnel comes in dead last.
Sadly, building the funnel is my favorite part.
But when we’re building a new funnel, taking a theoretical 30 days…
2 days are spent on targeting.
5 days spent on offer creation.
15-20 days on the copy.
And 3-5 days on the funnel itself.
I know that’s no fun to hear. After all, the funnel is more fun and quite honestly, even for a copywriting geek like me…
Copy can be excruciating.
It can really suck sometimes.
But trust me.
Now don’t get confused…
A bad funnel can break your results. It can crush your conversions in half. Or double them.
But a bad offer…
Bad copy…
Bad targeting…
It won’t just cut them in half. It’ll take them to near zero.
Book I’m Reading: Built To Last – This is the exact topic I was referring to in the lesson on network marketing. I’ve just started this book and already recommend it.
I was fortunate enough to get brought up in this industry by some great leaders of leaders and this book encompasses their teachings very well.
A Sobering Quote: The “American Dream” is: Buying stuff you don’t need, With money you don’t have, To impress people you don’t like.
Upon honest and close inspection, most people would conclude that this defines them. Clearly this is not the answer. Don’t let this be you.
Our Newest Funnel: Rebels Lite – This hasn’t officially launched but since we’ve already had people ask to join I figured this would be beneficial for you to see. I’m not promoting this right now but I want you to see what we’re working on and why we’re working on it.
Two reasons why someone doesn’t join us through the Rebels Recruiting System:
First – Too expensive. At $2,000, it can be a financial barrier.
Secondly – They don’t want to join our company.
For those that want to build an automated recruiting system for another company we built “Rebels 2.0” – Which is a series of masterclasses outlining each and every step to do just that.
We cover absolutely everything in excruciating detail from the ads themselves, to the stories you tell, to the automation systems all the way to the duplication systems for your team.
And it’s all under the assumption someone is starting with zero credibility and zero results. We promote that through the MLM Rebels Blueprint.
So that covers reason number two and allows us to serve people in that camp.
But number one was still an issue where we knew we were leaving an area unserved.
And rather than try to convince them that they should pull equity out of their house to invest in Rebels Recruiting System we chose to create a “Lite” version of it and make the investment near laughable.
And while it’s not fully automated, at it’s core it’s a HIGHLY leverage-able application based acquisition system.
And it’s one of the FIRST strategies we teach in our $25k private coaching group.
Bottom line – We’ve had users generate 170 applicants with phone numbers within 5 days of beginning the training…
With zero help from us.
For $0.72 each.
The first page is a squeeze page and the third page is the purchase page.
It looks something like this:
Hope this helps you in your quest to launching your acquisition systems!
Talk soon,
Zach
