It’s really easy for us entrepreneurs to get wrapped up in activity. Most of us have a bias for action.
Most of our counterparts have a bias for laziness…
But not you. Not me. We’ve made a contract with ourselves that our future will be better than today.
And that’s ok.
…sometimes it’s not…
I’ve heard that “desire” is a contract we make with ourselves to be unhappy until we get what we want.
When I heard that, I instantly knew that was me. I knew that was the life I had been living for years.
Which is really sad. Each day is a gift. Most of us will never know what it’s like to truly struggle.
Sure, I struggled for six years in business. I gave it everything I had, did everything I was supposed to and lost a ton of money and time…
But at the end of the day, the thing I was working so hard for, my family. Never left. They were with me the entire time.
… And for six years, I missed them.
Why am I telling you this?
To give you permission to be lazy? To say that a 9-5 is ok?
I’m just warning not to step on the flowers while you’re climbing the mountain of success…
The process is significantly longer than the recognition at the top of the mountain, enjoy it.
So don’t let your goals slip,
But maybe this weekend…
… you chill the ____ out…
Maybe this week…
You play hookie…
Go rock climbing…
Go for a drive with no GPS, no destination and no plans…
… I think you’ll find that you come back more energized and make MORE progress than had you just “worked” the whole time.
Unless you enjoy your anti-happy contract…
Then forget what I said 😉
Lesson in Advertising: Don’t die with the world – Before radio was dominant, newspaper reigned supreme…
Then TV came in and ruined the game. We could now SEE people from the other side of the world inside this magic box. Insane.
Once all the ad men got settled into the TV and magazine game, the internet comes and absolutely crushes the media networks.
Google was the dominant leader for years. Then they got “smart” and slapped their advertisers multiple times with algorithm changes. And thousands of entrepreneur’s businesses vaporized overnight.
By 2010 Facebook was just ramping up their revenue engine…
Their ad platform. The most powerful targeting machine in existence.
What’s the lesson?
Facebook DOES NOT CARE ABOUT YOU. Neither does Google, YouTube, Twitter or some random blog.
That’s why you cannot put all your eggs in one basket and you must learn a TIMELESS skill that can be applied to ANY platform that comes along. (Rather than just what’s “hot” now)
That’s exactly why we teach copywriting and marketing strategy in Free Before Freedom. So that if Facebook does ever “slap” it’s advertisers like Google did. It won’t matter.
Now you also need a “hot skill.” For the next 5-8 years, I believe it’ll be Facebook. So learn that too [what we teach] – because this is the most effective avenue to plug your “timeless” skill into. Cool?
Timeless skill + “Hot” skill = Perpetual freedom.
Lesson in Facebook ads:One trick ponies die quick – When you follow what we teach and get some ads doing well, that’s when you start testing new audiences and new ad variants.
If you ride the wave too long (like I have) without preparing for the future (when the ad fatigues) you’ll be left with a sad, unprofitable funnel or angry clients. So don’t rest on your laurels when you get something working. Take 5-10% of your ad budget every week and test new stuff.
Lesson in MLM:Attraction is a REACTION, not a choice – People join your team because they believe their life will be better with you in it. Period, case closed. They don’t join you because you have a sweet “new opportunity.”
They don’t care about your products. Your service or your upline… initially…
At first they care about ONE thing. Do THEY believe that their life will be better with YOU in it?
How do you systematically get them there?
You’re a good human being. You know if you are.
The system you recruited them with WORKS AND IS ATTRACTIVE.
What’s not attractive?
Too many meetings. Cold calling. Cold stalking on Facebook, LinkedIn and Instagram.
Basically ANYTHING without leverage. If your people have to physically doing stuff to present your opportunity,
…your system is broken…
The system MUST grow a team automatically without your direct involvement. (aside from 1-2 human touches, lasting 15 minutes)
Otherwise, you’re not offering freedom. You’re offering an inefficient way to distribute products.
How do you fix this? Either make a system that works or join a team that has one. (Don’t flood my inbox please, unless you have a track record.)
Amazing podcast: Wilco de Kreij – The founder of two very successful (and large) software companies, Wilco de Kreij spent over an hour with us earlier this year dissecting his businesses and revealing how he built two residual incomes while traveling the world.
If you haven’t heard this episode yet, you need to check it out. Wilco was making $50k per month in his mid twenties, then got smashed in the face by Google. Income went to zero.
Then he did it again. Back to the top.
…Google smashed him in the face yet again.
How do you recover from that and still accomplish ALL of your financial goals before 40?