With that though, I (try to) always have redundancies in my business.
At this exact moment we’re working on 6 different traffic sources. Some are better than others and Facebook is the most powerful BUT we must ALL be prepared for ANY ONE traffic source to take a dump.
When you’re starting out, just do one traffic source well. Don’t worry about anything else. But once you become proficient and have leads flowing all the time, start branching out and protect yourself.
(Remember it’s about marrying a timeless skill [copywriting] with a “hot skill” [Facebook ads])
Lesson in Facebook ads:Trust Yo Self – Sometimes I get bogged down with the “newest” strategies with advertising, just like you. I want to try new things and see what works. After all, my continual testing is what keeps my ads effective.
The reason we get left behind is because we don’t change with the market.
But that doesn’t excuse you or me from doing what’s effective, even if there are shiny objects.
Case in point: I have a very specific strategy for my ads that goes AGAINST what most of the gurus say. Yet, I get better results than most. It’s the exact strategy I run all my client’s campaigns with.
But for some of my campaigns, I can tend to get a little distracted lol. Trying new things, testing 30 ad sets at a time, integrating complex messenger sequences, the works…
But time and time again I’m reminded that YOUR MESSAGE + YOUR TARGETING = RESULTS.
Stop running from copywriting and thinking it’s about the techie backend, it’s NOT. It’s about YOUR MESSAGE.
Lesson in MLM:Stop Spamming – If you’ve been with me for any length of time, you know my stance on spamming people with your opportunity. If you don’t have a relationship, you have to get one before presenting your business…
And yes, you can do that on auto-pilot EFFECTIVELY.
Quote I love: “If a plan doesn’t work, change the plan. But never the goal.”
Book I’m Reading:The Fall Of Lucifer – My mom got this for me years ago. I never read it til’ now. Whoops. I think it got lost in the shuffle of moving twenty million times…
But this book does a great job of dramatizing the title and makes you extremely appreciative for how intricately we are designed. (You’ll see what I mean)
It’s not experty written. But it is very well written and definitely worth the read.
I’m an avid reader and used to read ONLY non fiction books, which still make up 90%+ of my time. But I’ve found that reading fiction before bed helps me stop thinking about business and solutions to problems and helps me calm down.
…this combined with meditation has made my chattering mind significantly decreased.