It wouldn’t be a healthy Friday without Cinco Bala. This weeks top 5 lessons, hacks and quotes I’ve been pondering, applying and battling.
For those of you who are new, this is a concept I took from Tim Ferriss. (This is just focused on MLM and online marketing) If you don’t subscribe to his newsletter. You should do it.
Lesson in Online Marketing: Follow Up – There’s 3 primary types of follow up.
Sequence, blast and personal.
A follow up sequence is a 3-10 part email, text or message sequence that takes the reader through a specific journey to accomplish a specific result in a specific period of time.
Sequences are used to get maximum results from a marketing asset – like a webinar, sales letter or lead magnet…
Or to excavate results from a list that you’ve been keeping warm.
Which leads to how you keep a list warm..
That’s what this “Cinco Bala” series is. It’s a weekly email I write to keep dialogue open between us so I can serve you no matter where you fall in the “Rebels” ecosystem.
It also allows me to bring special offers to your attention when the timing is right.
Lots of people make the mistake of not building a relationship with their readers if they don’t purchase something on the first swing. That’s a HUGE mistake.
It’s not only extremely shortsighted from a monetary perspective but it’s also selfish.
Your goal should be to serve people regardless if they’re a customer or not. Because people will naturally ascend to higher levels of service with you if they want more.
But the only way they want more is if you’ve already given to them.
Lastly, is personal follow ups.
These are reserved for people who have taken a high value action in your business such as commenting on a post, filling out an application, making an initial purchase etc.
This “initial” action will change depending on where you’re at in business but one thing is for sure…
You should know exactly who you should be personally following up with and staying in touch with them FOREVER (in a logical fashion) until they buy or die.
I’d estimate that 85% of our revenue generated with Rebels and 85% of our recruits into our MLM company are the direct result of some type of follow up.
Meaning the MAJORITY of people that have joined our team or purchased from us did NOT do it on the first encounter.
That means that this is generally the difference between those who are full time entrepreneurs and those who own a non-profit from the discomfort of their home.
Bottom line: I HIGHLY recommend starting a follow up “blast” cadence with your list. No matter how small.
Then be sure to have an email sequence (at minimum) after every “offer” you make.
And finally, keep track of ALL your high value prospects in a CRM like Salesforce or a spreadsheet and follow up with them until they buy or die. (Remember, do it logically).
Lesson in Network Marketing: How To Fix ALL of Your MLM Recruiting Problems – This is so insanely simple, it’s almost unbelievable.
Watch this video for a tutorial.
Quote I Love: “This is the best reason to learn history: not in order to predict the future, but to free yourself of the past and imagine alternative destinies.” -Yuval Noah Hurari
Book I’m Reading: Sapiens – I’m unapologetically a Christian. However, I realize that to be taken seriously by “the other side” I have to be well educated as to what “the other side” believes and respect it.
This book is littered with stuff that I think is completely wrong and has shaky proof at best. But I’m surrounded in life by people with opposite beliefs as me.
Instead of shoving my beliefs down their throat, I try to understand where they’re coming from. If they ask where my beliefs come from, that’s great. But at the very least, I can peacefully debate when prompted in an educated way, instead of just staying in my Christian bubble.
This is a very interesting read and even if I disagree with many of the “absolute statements” the author makes without substantial proof, there are quite a few lessons that are extremely valuable. I’m about 20% through it so far and I can say it’s worth the read no matter where you fall on the belief spectrum.
That being said, I’d be remiss not to mention the book “Evolution 2.0” by Perry Marshall who offers a complimentary viewpoint that has a “Intelligent Design” element to it.
My New Suit: Hoodies – Since leaving the “traditional” MLM world 4 years ago, my suits have been collecting dust aside from the random wedding. Which is sad considering how sweet I look. Right, Ashley?
Zip up hoddies.
All of them.
I still like looking good but there’s something special about a perfectly fitting, super comfy hoodie.
I guess my 150+ tie collection will have to wait a bit longer before seeing daylight…
Want to join my team? I’m giving away our $25k/year coaching program to the first 2 people we enroll in 2020 (that I agree to).
-Must be fully committed to our way of doing business. No home party stuff.
-Must invest $2000 total. ($1250 for Rebels Recruiting System at the Founding discount and $750 to enroll in our company).
-You cannot “build two companies” at once. You must be focused.
-Will commit to following my coaching precisely and prioritizing all coaching calls. (2 per month) [Remember, people pay $2500 per month for the SAME thing.]
-Ready and able to take action now.
If this sounds like you, reply to this email with your phone number and why we should give you our $25k coaching program for free.
=== Connect With Our Community (You Are NOT Alone!) ===
Step #1 – Join The New MLM Rebels Facebook Group
Step #2 – Read the MLM Rebels Blueprint: (How to build an automated recruiting system for any MLM company.)
Step #3 – Connect On These Other Platforms: